[Download] ➾ Designing Type ➼ Karen Cheng – Vehikool.co.uk

Designing Type One Of The Most Essential Tools Of Graphic Design, Typography Influences The Appearance Of Visual Print Materials Perhapsthan Any Other Component This Essential Book Explains The Processes Behind Creating And Designing Type Author Karen Cheng Discusses Issues Of Structure, Optical Compensation, And Legibility, With Special Emphasis Given To The Often Overlooked Relationships Between Letters And Shapes In Font DesignThe Book Is Illustrated With Numerous Diagrams That Demonstrate Visual Principles And Letter Construction, Ranging From Informal Progress Sketches To Final Type Designs And Diagrams A Wide Range Of Classic And Modern Typefaces Is Analyzed, Including Those From Many Premier Contemporary Type Foundries Introductory Essays And Diagrams Emphasize The History Of Type, The Primary Systems Of Typeface Classification, The Two Main Proportional Systems For Type, The Parts Of A Letter, The Effects Of New Technology On Design Methodology, The Optical Illusions That Affect Density And Balance In Letterforms, And The Differences In Form Between Basic Serif Typestyles The Book Provides Detailed Guidelines For Creating Serif And Sans Serif Letters, Numbers, Punctuation, And Accents As Design Clients Increasingly Call For Original And Custom Typefaces, Designing Type Is A Superb Reference For Both Students And Professional Graphic Designers


About the Author: Karen Cheng

Karen Cheng is Professor of Visual Communication Design in the University of Washington School of Art, Art History and Design, where she has taught since 1997 She received her Masters Degree in Design from the University of Cincinnati s College of Design, Art, Architecture and Planning, where she studied type design with graphic design faculty member Heinz Schenker, a graduate of the Basel School of Design in Switzerland At the University of Washington, Karen s research activities span both authored publications as well as creative work She is the author of Designing Type, a book described in reviews as indispensable for anyone who designs type and a very well done and handsome book an invaluable reference destined to be a classic in the field The first edition of Designing Type was published by Yale University Press in 2006, and has since been translated into German, French, Spanish, Chinese and Korea Appealing to both educators and practitioners, it was immediately and very positively received as a seminal work in the field, becoming a required course textbook at several universities As a practicing designer, Karen focuses on information designboth the design of data information graphics, and the design of forms, maps and other functional communications Her design work has received numerous national and international awards, including a nomination for a US National Design Award in 2011.



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