Gastrophysics: The New Science of Eating PDF/EPUB ☆


Gastrophysics: The New Science of Eating The science behind a good meal all the sounds, sights, and tastes that make us like what we re eatingand want to eatWhy do we consumepercentfood when eating with one other person, andpercentwhen dining with three How do we explain the fact that people who like strong coffee drinkof it under bright lighting And why does green ketchup just not work The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence Now he s stepping out of his lab to lift the lid on the entire eating experiencehow the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations The pleasures of food lie mostly in the mind, not in the mouth Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable Spence reveals in amusing detail the importance of all the off the plate elements of a meal the weight of cutlery, the color of the plate, the background music, and muchWhether were dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what were tasting and influence what others experience This is accessible science at its best, fascinating to anyone in possession of an appetite Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way

  • Hardcover
  • 336 pages
  • Gastrophysics: The New Science of Eating
  • Charles Spence
  • English
  • 07 August 2018
  • 0735223475

About the Author: Charles Spence

Charles Spence is the head of the Crossmodal Research Laboratory at the University of Oxford He has consulted for multinational companies including Toyota and ICI, advising on various aspects of multisensory design, packaging, and branding He has featured frequently in Time,The Wall Street Journal, The New Yorker, The Boston Globe, The Washington Post, Forbes, Barron s, and The Atlantic He is the co author, with Betina Piqueras Fiszman, of a college textbook, The Perfect Meal.



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